Communicative competence means knowing how to send and understand messages so they work. A message needs a sender, a receiver, and a channel — the way the message travels. Channels can be your senses (hearing, seeing, touching, smelling, tasting) or tools like books, phones, TV, and radio.
Different channels let us use different kinds of signals. For example, a phone call keeps your voice but hides your face, so you lose facial expressions. Some channels last a short time (a spoken word) and some last a long time (a book). We can switch codes — write down speech or use sign language — and use several channels at once to help understanding. Picking the right channel for your idea and the other person helps make communication work better.